My number one priority is making my clients happy with their sale. I work very hard to make sure that every property I list is listed at exactly the right price, is professionally photographed, and gets marketed to buyers through various outlets. Then, I negotiate every dollar your home deserves.
Pricing & Initial Assessment
Having your property valued at the right price is essential to gaining interest in your property, priced either too high or too low could lead to leaving money on the table at the end of negotiations. The Internet plays a large part in determining the value of a given property. How it is marketed online is much more important than physical print because most other Realtors® and buyers search for properties online.
I work hard to determine what price range I think a property will both sell at and the price it should be listed. To determine these values, I complete extensive online research into prices of similar properties in the area and past sales. A large part of my experience before real estate includes business plan writing and market research; market research is no less important when valuing your property for sale. When we discuss the pricing of your property, I present you with the hard facts as to what the market is doing in your area, rather than just an off-the-cuff guess.
Contact me for a no obligation market assessment.
Preparation For Viewings & Staging
A little preparation can go along way. When selling detached properties, it often makes sense to have a good landscaper or gardener come through before listing. Painting makes a world of difference as well, especially when you have loud colours or damaged walls. Needless to say, cleaning up before showings is essential.
Depending on the space, hiring a staging company usually pays off (especially with luxury properties). One of the best things about staging companies is that they typically use smaller furniture, making space appear larger to potential buyers. Even if you decide against a staging company, it makes sense to put unnecessary items temporarily in storage.
The time & money spent doing these things definitely means your property fetches the highest value.
Amazing Photos & Videos
There is no additional cost to you for the professional photographer I bring in to take photos of your home. Amazing photos & videos can be the difference from having no offers & viewings versus multiple offers.
For island properties, I typically take photos myself with a professional quality camera and get any editing done professionally.
Besides from simply looking nice, I include floor plans with every listing for the reason that measurements often end up being more extensive than what the strata plan or building plans reflect. With home prices so high, it would be negligent not to do a floorplan when doing a simple measurement could translate into 5-25 Sq.Ft. larger than expected, equating to thousands of dollars more for your property.
Online Marketing & Advertising
Creating an Internet presence for your property is also critical. I make sure that buyers and other Realtors® see it on social media outlets. Digital Advertising of your property is extremely effective for getting it seen and viewed.
Dedicated Webpage on Luxury Listings
Many Realtors® offer websites along with your listing. But unlike most Realtors® who simply pay an outside service to create a subpar site, I personally put in the effort to create a top of the line website to promote your property. A beautiful site is a luxury touch that will help attract potential buyers for your home and showcases the value of your home! This luxury marketing is then in turn also backed by the global luxury brand of Engel & Völkers.
For all listings that aren't "exclusive listings," I will post the listing on the MLS (Multiple Listing Service). The MLS is one of the benefits of using all Realtors®; the MLS service allows other Realtors® to market your property and search for it. So your listing will appear on most other Realtors'® websites in their various MLS property searches.
The blog postings are a way that I can market to social media sites without seeming like blatant marketing. I then will post the blog post to various locations to get the word out about your property.
Paid Google Search and Paid Facebook Ads
I invest in paid Google Search/Adwords to make sure there is always traffic flowing to my website and your listing. This, nor any of the other services I offer come at any extra cost above the commission on the sale of your home.
In addition to creating a dedicated website for your property, I will write blog entries about your property during the time you list your property with me. These will all link to the site on your property. Blog postings will, of course, be quite varied; but will cover topics such as the value in the surrounding market, nearby attractions, schools, beaches, or possibly the unique design features of your house.
Website & Blog Analytics
As part of excellent client communication, during the time your property if for sale I am happy to send you website and blog analytics (upon request). These analytics will show the amount of traffic generated to a specific site or webpage. In the analytics reports, I include any data on relevant blog posts to funt.ca (and other websites).
"New Listing" Mailouts
For every property I sell, I send out 2500 "New Listing" postcards to areas that I believe will be interested in your listing. For downtown listings this typically means to the building the property is listed in, as well as surrounding buildings. With recreational properties and homes, I typically send out postcards based on a radius from the property.
Engel & Völkers Worldwide
Engel & Völkers is one of the world’s leading service companies specialised in the brokerage of premium residential property, commercial real estate, yachts and aircraft. Based in over 800 locations in total, Engel & Völkers offers both private and institutional clients a professionally tailored range of services. Consultancy, sales and leasing form the core competences of the staff of more than 10,000 employees at 800 'shops'.
Engel & Völkers Vancouver, West Vancouver, and Kerrisdale
Engel & Völkers entered the Vancouver market in 2015 and has since become one of the largest brokerages in Greater Vancouver. There are three brokerages, and we service all parts of Greater Vancouver. Since inception, the Vancouver shops have won several significant awards as a top producing brokerage in North America.
The Engel & Völkers’ Edge for high-Value properties
When dealing with high-value properties, it is essential to advertise globally rather than only focus on the local market. Even though most purchasers do come through local sources, the global market should not be ignored. Through the worldwide reach of Engel & Völkers, I have access to all of the following websites and publications. In particular, the Engel & Völkers Worldwide site/GG Magazine, James Edition, ListHub, and Juwai.com (not listed below, though we do have access), have been known to be the best for global exposure.
'SHOP' TV At Engel & Völkers Worldwide
Shop TV is a feature of the Engel & Völkers brand. When you list a luxury property with us, your listing will appear in all Engel & Völkers' 'Shops' worldwide. The idea behind the Shop concept is that it is bringing a friendly, luxury touch to your standard real estate office. Your listing will appear on TV screens shown in our shops worldwide on a rotational basis.
Engel & Völkers Brochures
A core part of every real estate agent's job is to communicate with customers, clients, and other agents. In theory what every agent should do and does do is often worlds apart.
To receive top dollar for your home, it is vital that you have an agent that is on top of selling your property, cooperates fully with other agents, and responds quickly to buyers.
I'm an agent that picks-up phone calls, answer texts, and checks my email, and shockingly, I do all these things more than once every other week. Between 9 am and 11 pm, 7-days a week, I do my very best to get back to all customers, clients, and other agents within a max of 30 minutes no matter the communication medium. Between regular business hours, I typically respond within 5 minutes; and if I don't, it's most likely because I'm in the presence of another client.
Open Houses, Agent Opens, and Private Tours
On the first week any property is listed, I typically hold a 5-6pm "sneak peek" on Thursday. I will also hold an "Agent Open" once a month to advertise your property to other real estate agents, during agent tours.
Saturday and/or Sunday open-houses will be held every week a property is listed. For island & recreational properties, rather than hold open-houses, I take any prospective buyers out based on their schedules. Private tours for select potential buyers (especially in the luxury market) is also necessary.
The most surprising thing I've found in the real estate industry is that many agents do not know how to negotiate. Before real estate, I sold Mazdas for 3-years, and also settled contracts while writing business plans for 5-years. Negotiating on behalf of my clients is one of the most valuable services I offer and one of my best skills.