Tech Savvy Marketing For Your Property

The vast majority of Realtors® do business the way of the past, shaking hands, going to networking events, posting their face on bus-stops. While I also do many of these activities, real estate in the 21st century is far more than just handshakes and business cards. The ever-changing housing market is why you need a Realtor® that uses the Internet to your advantage. I create all content on this website besides from the pictures; when you hire me you will receive my full online promotional knowledge.

Correct Property Valuations

Having your property valued at the right price is essential to gaining interest in your property, priced either too high or too low could lead to leaving money on the table at the end of negotiations. The Internet plays a large part in determining the value of a given property. How it is marketed online is much more important than physical print because most other Realtors® and buyers search for properties online.

I work hard to determine what price range I think a property will both sell at and the price it should be listed. To determine these values, I complete extensive online research into prices of similar properties in the area and past sales. A large part of my experience before real estate includes business plan writing and market research; market research is no less important when valuing your property for sale. When we discuss the pricing of your property, I present you with the hard facts as to what the market is doing in your area, rather than just an off-the-cuff guess.

 

Online Marketing/Advertising

Creating an Internet presence for your property is also critical. I make sure that buyers and other Realtors see it® on social media outlets. Digital Advertising of your property is extremely effective for getting it seen and viewed.

My Blog

In addition to creating a dedicated website for your property, I will write blog entries about your property during the time you list your property with me. These will all link to the site on your property. Blog postings will, of course, be quite varied; but will cover topics such as the value in the surrounding market, nearby attractions, schools, beaches, or possibly the unique design features of your house.

Social Media

The blog postings are a way that I can market to social media sites without seeming like blatant marketing. I then will post the blog post to various locations to get the word out about your property.

MLS

For all listings that aren't "exclusive listings," I will post the listing on the MLS (Multiple Listing Service). The MLS is one of the benefits of using all Realtors®; the MLS service allows other Realtors® to market your property and search for it. So your listing will appear on most other Realtors'® websites in their various MLS property searches.

'Shop' TV at ENGEL & VÖLKERS worldwide

Shop TV is a feature of the Engel & Völkers brand. When you list with us your listing will appear in all Engel & Völkers' 'Shops' worldwide. The idea behind the Shop concept is that it is bringing a friendly, luxury touch to your standard real estate office. Your listing will appear on TV screens shown in our shops worldwide on a rotational basis.

Paid Google Search and Paid Facebook Ads

I invest in paid Google Search to make sure there is always traffic flowing to my website and my current listings. I will also use Google Adwords to direct traffic to your home's dedicated website.This, nor any of the other services I offer come at any extra cost above the commission on the sale of your home! 

Website & Blog Analytics

As part of excellent client communication, during the time your property if for sale I am happy to send you website and blog analytics (upon request). These analytics will show the amount of traffic generated to a specific site or webpage. In the analytics reports, I include any data on relevant blog posts to funt.ca (and other websites).